McDonald's
McDonald wanted to reach the South Asians, the most affluent market in the US., in their native language while maintaining intent, style, tone, and context. Shor Media's creative team developed a humorous radio script that also carried a professional message. LISTEN TO THE RADIO AD
Shosr Media strategized media buying across all South Asian Radio stations in the U.S.
Results: +40X Brand Awareness | +15x Brand Recall