McDonald’s

01 Mission McDonald’s came to Shor Media to build brand consideration among the South Asian audience, the fastest-growing segment in the U.S. 

Results

McDonald’s tasked the Shor Media team to design creative radio messaging in Hindi and help them build a media buying strategy across South Asian radio stations in the U.S. 

+40X Brand Awareness | +15x Brand Recall

7E Wellness

7E Wellness offers elite at-home and professional-grade microcurrent devices. For Mother’s day, 7E Wellness aspired to grow its social media community, build brand relevancy, and own Mother’s Day.

Shor media designed the #Mother2Mother campaign where mothers give words of encouragement to each other, thus building a stronger community.

+569% Reach | +71% Follower Count

Diljit Dosanjh

Through his G.O.A.T album, singer and actor Diljit Dosanjh began his journey as a Punjabi Indian crossover artist. He needed to build brand positioning and awareness of his album.  Shor Media designed the New York Times Square billboard campaign to help brand Diljit and position him as a crossover artist. Diljit became the first Punjabi artist to be featured on New York Times Square billboards.  Diljit’s New York Times Square billboard campaign went viral, and several media outlets reported on Diljit’s crossover.

Tea India

Tea India saw an influx of web and social traffic on its platforms during COVID-19. They needed engaging content for their audience. Shor Media designed a series of Chai Moments videos with influencers for Tea India. 

+25,000 video views | +300% engagement

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